Employee Engagement

Employee Motivation as the Key to higher Sales Growth

The eNPS as a Tool for Measurement of Employee Loyalty

The Employee Net Promoter Score (eNPS) is a tool for measuring your employees' loyalty to your company. The eNPS is a variant of the well-known NPS®, which was introduced by Bain & Company in 2003. It is a modified form of the Net Promoter Score from the field of marketing. This KPI measures the loyalty of customers with just one question. This question can of course also be used to question the loyalty of your employees, embedded in an employee survey or as a so-called "ongoing pulse survey". In the field of employee surveys, the eNPS is often formulated as follows:

„How likely would you recommend your employer to a friend or family member?“
  • Reduce the fluctuation of your staff
  • Encourage motivation and productivity of your employees
  • Optimize internal processes and save costs

How does the eNPS work?

Based on their responses, employees are divided into the following three categories:

  • Promoters (reply 9 or 10): are characterised by loyalty to their employer and actively recommend them within their personal network.
  • Passives (answered 7 or 8): are mostly satisfied employees who are not very committed and do not speak well or badly about their employer.
  • Detractors (answered 0 to 6): are not satisfied with their work or their employer. There is a risk that dictractors will have a negative effect on your company.

One question that can make a big difference

What distinguishes Promoters from Detractors and Passives?

Promoters and passives are almost the same in their positivity for many themes. Their differences usually manifest themselves in the negative codes. Use our automated text analysis tool via artificial intelligence to find out where the significant differences lie and get an overview of what your employees feel and think.

Use our standardized survey to determine the loyalty of your employees

We will support you in every phase of your project, from questionnaire design to analysis of the results

360-degree Feedback​

Recognize the strengths and weaknesses of your managers through 360-degree feedback and enable employee development.


Help new hires get to know your company culture and develop their full potential quickly.

Employee Satisfaction

The opinions and experiences of your employees are an important source of information that can be used to increase productivity.

Employee Experience

Professional EX management enables deep insights into the employees' relationship with the company along the entire employee journey: from the application process (pre-hiring) to leaving the company (exit).

Exit Surveys

Every company should conduct an exit interview with every employee who leaves the company.

Assessment of Mental Stress

Mental health is essential to increase performance of your employees.

We create interactive dashboards for you to view results of various surveys simultaneously and in real-time.

Data Collection

You invite participants to your survey yourself or we recruit your target group via our Online Access Panel.

Through our panel we can provide survey participants in over 15 countries.

Through our partner network, we have access to survey participants from over 100 countries.


We specify the questions for your market research project and provide questionnaire templates or develop a bespoke questionnaire for your research project.

We help you to define your specific target group.


Get real-time results through our online reporting. Create, share and send reports.

Our Customer Success Team carries out in-depth analyses with your data and prepares meaningful reports in PowerPoint or any other format.

Do you have any questions about eNPS?