How far can sustainability communication go when it comes to highlighting the benefits of a company's own products, procedures or processes while clearly distinguishing itself from greenwashing? The team led by digitell.me Managing Director Prof. Dr. Christopher Morasch is investigating this question as part of a recent study.
Greenwashing, i.e. giving a false impression or providing false information about the environmental efforts of a product or company, is widespread in the business world. This contrasts with the integrity of sustainability communications, where organizations want to "do good" for both the climate and the environment and then talk about it.
Your voice is crucial in this important discussion because by participating in this short survey, you will contribute to a deeper understanding of sustainability communications and greenwashing and help create more transparency on ethical and unethical environmental claims within the communications industry.
You can access the survey here, which will take about 3-5 minutes of your time.
About the researchers
Annett Bergk is the owner of the agency EINFACHkommunikation and advises small and medium-sized companies on strategic communication, graphic design and editing and is a lecturer at the Westfälische Hochschule.
Prof. Dr. Alexander Güttler is the founder and CEO of communications consultancy komm.passion, which he integrated into the international Team Farner in 2023. With a doctorate in television journalism, marketing and many years as Head of Corporate Communications, he has implemented numerous successful campaigns for well-known clients. In addition to his work at komm.passion, Güttler is also an honorary professor at the Westphalian University of Applied Sciences, where he teaches students in the field of public relations and imparts valuable practical knowledge.
Prof. Dr. Christopher Morasch is Professor of Public Relations in the Department of Computer Science and Communication at the Westphalian University of Applied Sciences, as well as founder and managing director of digitell.me GmbH, a software company specializing in surveys.
