Employees strengthen customer centricity
Customer Centricity hat sich in den letzten Jahren von einem branchenspezifischen Schlagwort zu einer grundlegenden Geschäftsphilosophie entwickelt. Im Kern dieser Philosophie stehen die Kund:innen, deren Zufriedenheit und positive Erfahrungen entlang der Customer Journey entscheidend für den Erfolg eines Unternehmens sind. Doch Kundenorientierung beginnt weit vor der direkten Interaktion mit dem Kunden – sie wurzelt in […]
What is customer centricity?
The concept of customer centricity is intended to increase customer satisfaction and lead to a good experience during the purchasing process (customer experience). In contrast to conventional marketing and sales concepts, customer centricity does not focus primarily on the products or services, but rather on the people making the purchase.
Sustainability communication: Call for participation in the study
How far can sustainability communication go when it comes to highlighting the benefits of a company's own products, procedures or processes while clearly distinguishing itself from greenwashing? The team led by digitell.me Managing Director Prof. Dr. Christopher Morasch is investigating this question as part of a recent study.