The Green Claims Directive (GCD) is an EU legislative measure that aims to prevent false or misleading advertising that could hinder ecological change (Ragonnaud, 2024). According to this, companies may only derive commercial benefits from the use of environmentally friendly claims if these have been verified and confirmed. The background to the GCD was a study by the European Commission which found that 53% of the environmental claims examined (green claims) were vague, misleading and did not provide sufficient information. 40% of the environmental claims were even completely unfounded (Ragonnaud, 2024).
Eine aktuelle Studie von digitell.me zeigt, dass nur gut 25 Prozenz von ingesamt 31 untersuchten Umweltaussagen konform mit den neuen Gesetzesvorlage für Nachhaltigkeitskommunikation sind. Die Studie stellen wir Ihnen gerne exklusiv zu Verfügung, nutzen Sie dafür einfach unser Kontaktformular.